Topic: Strategies to Building Profitable Referral Partnerships Virtually
This is a special Wharton Alumni Networking Breakfast for Wharton Entrepreneurs - Consultants - Business Development Professionals - Small Business Owners - Sales Professionals - Lawyers - Accountants - Marketers.
Come network and learn practical skills in this interactive presentation from Wharton alum, Jay Kingley of Centricity
Most service-based professionals will tell you that the #1 marketing channel they want to use to get new clients is referrals. In particular, getting referrals from other professionals offers the tantalizing hope of knowing where your next client is coming from and avoiding the feast and famine rollercoaster that is exhausting and demoralizing. In this talk, Jay Kingley, co-founder and CEO of Centricity, will share with you:
· The 3 big mistakes that most professionals make that causes the number of referrals they receive to be a fraction of what they should be getting
· How to use a simple psychological driver of human behavior to massively increase the number of client referrals you get
· Why the top 5% use a proactive referral program using a professional network while everybody else stops never advances beyond being reactive.
Jay will share the insights, process, and methodology that Centricity uses to help its members generate 10X+ the number of referrals that close into paying clients 80% of the time. This interactive and engaging presentation will be followed by Q&A and discussion groups to get you started on incorporating these insights into your business.
This presentation will be followed by Q&A and breakout groups to get you started on incorporating these insights into your business.
About Jay Kingley
Jay's played a lead role for over 35 years in sales, business development, and marketing strategy. His expertise lies in building trusted relationships with prospects and referral partners quickly to drive exponential revenue growth. He's served as a senior partner for two international consulting firms serving C-Suite executives of multinational businesses, been a principal in over a dozen entrepreneurial ventures, and worked with hundreds of small and medium sized businesses to increase their revenues. He has his undergraduate degree from Cornell ('83) and an MBA from Wharton ('88). Jay sits on several Boards of Directors and is often a guest speaker at industry events. Find out more about Jay on LinkedIn.
About the Wharton Alumni Networking Meeting
The Wharton Alumni Networking meeting provides Club members with a means of establishing helpful business connections and relationships and learning more about each other’s work and businesses. This, in turn, helps members explore and determine ways in which they can be of assistance to each other, in terms of business leads, introductions, and referrals.
After each event, all attendees will receive the contact information shared during registration as a means for you to follow up from your connections made online.
Date: November 17, 2020
Time: 7:30 to 9:00 am
Wharton Club Members - Free
Non-member Wharton alum - $15