Tuesday, May 14, 2024
Eric Peffer
Be among the first to own a signed copy of this pivotal new book!
Decision-Driven Analytics: Leveraging Human Intelligence to Unlock the Power of Data
By Wharton Professor Stefano Puntoni & Bart De Langhe (Belgium)
Brief Description:
Discover a revolutionary approach to data analytics at the Alumni exclusive Wharton Press book launch event featuring Professor Stefano Puntoni, co-author of "Decision-Driven Analytics.” This event explores the synergy between human insight and AI in data analytics. Join us for an evening of enlightening discussions and get your copy signed!
Why Attend:
• Strategic Insights: Learn to leverage decision-driven analytics to outperform conventional data-driven approaches.
• Think Smarter: Explore methods to make decisions effectively using human insight and data.
• AI Integration: Discover how AI complements human decision-making in the analytics process.
• Bridging Gaps: Close the distance between managerial decision-making and data science.
About the Speaker:
Professor Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at the Wharton School, University of Pennsylvania. He is also the co-director of AI at Wharton, an initiative to foster, coordinate, and promote research and teaching on artificial intelligence across the Wharton School.
Puntoni brings a behavioral science perspective to artificial intelligence and algorithms, to investigate how automation is changing consumption and society. His research has appeared in many leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review.
At Wharton, Puntoni teaches undergraduates, MBAs, and executives in the areas of new technologies, marketing strategy, brand management, and decision making. He holds a PhD in marketing from London Business School and a degree in statistics from the University of Padova, in his native Italy. Prior to joining Penn he was a Professor of Marketing and Department Head at the Rotterdam School of Management, Erasmus University, in the Netherlands.
Event Details:
o Hosting Club: Wharton Alumni Club of Philadelphia
o Participating Clubs: San Francisco, Denver, Dallas, Atlanta, Washington DC (Capital Region), United Kingdom (UK), Wharton AI Studio
o Date: Tuesday, May 14th, 2024
o Time: 6:00pm – 7:00pm (eastern standard time)
o Location: Huntsman Hall + Zoom for those not in Philadelphia area. Zoom information will be sent out 2-3 days prior to the meeting!
RSVP Today! Limited spots available.
Cost: $15.00 and includes a copy of the book that you can get signed.
