Are you looking for another book to add to your reading list?
Purchase a copy of retail expert and Wharton Professor Barbara E. Kahn’s new book, The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption, and join us at:
The University of Pennsylvania
Irvine Auditorium in the Green Room
3401 Spruce Street
Philadelphia, PA 19104
on Thursday, November 1, 2018, from 6-8PM to meet Dr. Kahn and discuss ideas from the book with fellow Wharton alumni and guests.
Paperback ($17.99) and Kindle ($9.99) copies of the book are available at amazon.com
About The Shopping Revolution
We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business.
In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment.
Member and Non-Member Ticket Price: $45 per person
Tickets include Wine, Soft Drinks and Appetizers
48 Hours Cancellation Notice Required for Refunds!