Chip Walker, head of strategy for New York agency StrawberryFrog, will be speaking on: 

Branding in the Digital Age: Goodbye Positioning, Hello Cultural Movements

June 21st @ 6:30pm

For a stimulating evening of great learning and networking, register now on the link, below.  The event will be at the Aramark Tower, 1101 Market Street in Center City, Conference Room 16I, beginning at 6:30 PM.  Sandwiches and snacks will be served.  Cost is $15 for Members and Guests.

Register at:  https://www.123signup.com/register?id=msdtx

Presentation Overview

Many marketers grew up with traditional “positioning,” an approach to branding that focuses on competitive differentiation, product benefits and unique selling propositions.  Chip argues that digital technologies have made this thinking obsolete.  He will share a new branding approach called “Cultural Movements” that’s all about making your brand something consumers want to participate in and share with others.  Chip will explain the drivers behind the shift to cultural movements, share real-life examples and cases, and provide a simple approach for starting a Cultural Movement for YOUR brand. Want to make your brand an idea worth spreading?  This talk will show you how.

Chip’s Bio

Chip Walker heads strategic planning at the New York office of StrawberryFrog (www.strawberryfrog.com), an independent creative agency that creates brand and digital campaigns for clients such as Pepsico, Morgan Stanley and Procter & Gamble.  Chip’s career in brand strategy has spanned both the creative and digital arenas.  Prior to joining Strawberry, he was Chief Planning at the Chicago office of BBDO where he helped engineer that agency’s turn-around and re-birth as EnergyBBDO.  Before that he was Chief Strategy Officer at Wunderman, NY during that agency’s emergence as an important player in the digital space.  Chip started his career in account management at the venerable D’Arcy Masius Benton and Bowles (may it rest in peace) on the Procter & Gamble account.  He holds a BA degree in philosophy and an MBA degree in marketing from Vanderbilt University.