The Wharton School of the University of Pennsylvania introduces Interactive Retailing 2010, a one-day conference to be held at Macy’s Herald Square in New York City on March 23, 2010. The keynote address will be given by Mindy Grossman, CEO of HSNi, with an introduction by Terry Lundgren, Chairman, President and CEO of Macy’s Inc.

This original event is a joint effort between the Wharton Interactive Media Initiative and Jay H. Baker Retailing Initiative, two research centers at the Wharton School. The conference will bring together both practitioners and academics to discuss the realities of retailing in a Web 2.0 world and beyond.

·         Retail at Home Panel:   branding challenges of in-home shopping experiences, using keyword optimization for new search technologies, ad targeting and real-time experimentation, online user ratings, rankings and reviews.

·         Retail In-Store Panel:  in-store techniques to help track customer purchases and shopping behaviors, targeted couponing strategies, and real-time inventory management.

·         Retail Out of Store:  monetization of out-of-store marketing vehicles like geotargeting, social media and m-commerce

Experts who will participate in the Interactive Retailing 2010 conference include: Tracy Benson, Senior Director, Best Buy US Marketing, Digital & Interactive; Greg Brown, Vice President Retail, Bazaarvoice; Peter Farago, Vice President Marketing, Flurry; Ben Fischman, President and CEO, Retail Convergence Inc.; Bari Harlam, Vice President, Pharmacy Marketing & Customer Experience, CVS; Denise Incandela, President, Saks Direct; Steve Nave, SVP and General Manager, Walmart.com US Business Unit;  Ann Raider, President and CEO, inStream Media; Samantha Skey, Chief Marketing Officer, Passenger;  and Herb Sorensen, Global Scientific Director, TNS Global.

A complete agenda and registration can be found at: www.whartoninteractiveretailing.com.

Early bird registration is available until March 5^th.