Leveraging Branding for Long Term Growth Webinar


Date and Time
Tuesday, April 4, 2017
12:00pm— 1:00pm
Location
Webinar


barbara-kahn.jpg  
 

Webinar Title: Leveraging Branding for Long Term Growth

Webinar Date: 4.4.17

Webinar Time: 12 p.m.ET

 

Led By:  Barbara Kahn

Pre-registration is available to members of Wharton Clubs. Space is limited, so register today, by following the appropriate link below: 

WHARTON ALUMNI:  https://cessna.wharton.upenn.edu/webinarseries

NON-WHARTON ALUMNI: https://whartonalumniaffairs.wufoo.com/forms/wharton-webinar-series-barbara-kahn-2017/


About this session:
This webinar focuses on how firms can leverage their brand equity for viable growth strategies. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are also critical assets that can make a significant contribution to your company’s bottom line.

 

 


Map & Directions

Webinar

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